New JPEG Format for Virtual Reality, Drones and Self-driving Cars

“JPEG XS Promising to Load Images Faster and Consume Less Energy”

Nowadays graphics aren’t just made for digital screens, they can be found in areas such as virtual reality, augmented reality, space imagery, self-driving cars and professional movie editing. The Joint Photographic Experts Group (JPEG) committee has recently introduced ‘JPEG XS’, a new file type that compresses images and videos into versions with “visually lossless”  qualities while consuming less power, which basically means they load faster.

Primarily, ‘JPEG XS’ is built to stream files for professional movie editing and photography, virtual reality, augmented reality, drones, live streams, and self-driving cars, even when they’re shared via broadband networks such 5G or Wi-Fi networks. This means that you could use your smartphone, tablet or computer to project a high-definition movie or a video game onto a large-screen display almost instantaneously without cables and the image quality would be extremely high.

Go Touch VR

JPEG XS file sizes tend to be larger, but the creators claim this shouldn’t be a deterrent, since its aim is to stream HD files, not store them in phones or computers.

Touradj Ebrahimi, a professor at EPFL’s School of Engineering (STI) said, “We are compressing less in order to better preserve quality, and we are making the process faster while using less energy”. He explains that while regular JPEG photos are compressed by a factor of 10, the newer version does it by a factor of six.

“Compressing the images with ‘JPEG XS’ doesn’t compromise quality at all: even experts can’t tell the difference between an original and a compressed picture or movie.”

Good news for Videographers also, as you will also stand to benefit from the file type. Whereas current HDR cameras have their own proprietary formats and need to be transcoded before they can be edited, ‘JPEG XS’ serves as a universal format that lets you import files directly into editing software.

The open-source format is still awaiting approval. At present, Ebrahimi says it can be used in “professional applications like movie editing, space imagery and professional-grade cameras,” but should be ready for use in consumer electronics like “self-driving cars, virtual reality, augmented reality, and wireless connections between multimedia devices and TV monitors or projectors” in due time.

“To be able to use JPEG XS, consumers will need to own the next generation of devices. In terms of software, they will probably just need to run an update, like they do from time to time on their computers and smartphones anyway.”


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Social Media Management Has Never Been So Important

Facebook is making a major change to the News Feed that will show you more content from friends and family and less from publishers/businesses

CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook.

Facebook

On Thursday, Facebook said that it will start to show users more posts from their friends and family in the News Feed, a move that means people will see fewer posts from publishers, brands and businesses. This announcement is huge for a couple of reasons:

  • It’s bad news for publishers who rely on Facebook for traffic, or a business who uses it as a form of organic marketing. Facebook is very clearly telling these businesses their content won’t spread as far in News Feed, and many publishers spend lots of time and resources creating stuff intended to do just that.
  • The company admitted that people will likely spend less time on the platform. This has to leave a sour taste in investors’ mouths. The more time people spend on social media, the more ads they consume, and the more money Facebook can make. Less time, at least on paper, seems like it will correlate to less revenue.

“Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” he wrote. “But I also expect the time you do spend on Facebook will be more valuable.”

Paid social media marketing has never been more relevant, with a decrease in natural reach businesses and publishers will need to increase their presence online, either through alternate means or increase / allocate budget to social media marketing. You will simply be left in the dark if you don’t keep up with the social giant and develop a new strategy.


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Icons from around the world

Icon design is the process of designing a graphic symbol that represents some real, fantasy or abstract motive, entity or action. We drew some inspiration from Serbian illustrator and infographic designer,  Aleksandar Savic. Below are some examples of his work that we found simply beautiful.

Icon Designs we like

Eiffel Tower, ParisParis Icon

Buji Al Arab, Dubai
Dubai Icon

Taj Mahal, India
India Icon

Colosseum, Rome Rome Icon

Statue of Liberty, New YorkNew York Icon

Chichen Itza, Yucatan, MexicoMexico Icon

Big Ben, LondonLondon Icon

Leaning Tower of Pisa, ItalyPisa Icon

Parthenon, Athens Greece Icon

Moai, Easter IslandMoai Icon

Itsukushima Shrine, Hiroshima, JapanJapan Icon

Kremlin, MoscowRussia Icon

Christ the Redeemer, Rio de JaneiroBrazil Icon

Opera House, Sydney
Sydney Icon

The Bird’s Nest, BeijingChina Icon

Great Pyramid of Giza, EgyptEgypt Icon

Sagrada Familia Church, BarcelonaSpain Icon

Check out more of Aleksandar’s work online
www.aleksandarsavic.rs

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12 US stamps that inspire simple design

Sometimes all it takes to inspire simple design is a quote. The French philosopher and mathematician Blaise Pascal once wrote a letter to a friend in which, at the end, he wrote: “If I had more time, I would have written a shorter letter.”

In other words, Pascal had simply scribbled down what he was thinking as he wrote rather than spend the time to plan and process his ideas before he picked up his quill and ink bottle. Put simply: simple is hard.

Have you ever been stuck trying to create a simple or minimal designs? It’s normally harder to portray your message and much more time consuming. Simple is something Brett Stiles from Austin, Texas does very well, and shows that simplicity in his 50 stamps projects. Ben created 50 postal stamps that simply depict each of the North American States.

12 U.S. postage stamps that will inspire simple design

California

1. California

If it were a country, California would be the 6th largest economy in the world and the 35th most populous.

Texas

2. Texas

Houston is home to the NASA headquarters for all piloted U.S. space projects, although Florida is its home to famous launches.

Florida

3. Florida

U.S. spacecraft launch from Cape Canaveral, formerly Cape Kennedy.

Louisiana

4. Louisiana

Louisiana is home to the the most crayfish: 98% of the world’s crayfish to be exact.

Tennessee

5. Tennessee

Graceland is the estate and grave site of Elvis Presley.

Oklahoma

6. Oklahoma

Oklahoma was the setting for the movie “Twister”.

Ohio

7. Ohio

Cleveland became the world’s first city to be lighted electrically in 1879.

New York

8. New York

New York City has 1162 km of subway track. That’s roughly the distance between Sydney and Broken Hill, and almost the same amount of kilometres as the width of New South Wales!

Iowa

9. Iowa

Strawberry Point is the home of the world’s largest strawberry.

Illinois

10. Illinois

Home to the tallest building in the U.S, the Sears Tower, in Chicago.

Hawaii

11. Hawaii

From east to west Hawaii is the widest state in the United States.

Colorado

12. Colorado

Denver lays claim to the invention of the cheeseburger. The trademark for the name “Cheeseburger” was awarded in 1935 to Louis Ballast.

Check out more of Brett’s work on Instagram
@bstiles665

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